Display advertising places your advertising banners on other websites. The advantage of this is that screening is free. Only when clicked, you pay a small fee. This fee per click you can decide yourself, for example, € 0,05 or € 0,20. This allows you to set which target groups you see banners. As a result, you only pay for people interested in your product or service. Therefore, small businesses can quickly gain a considerable reputation or build a brand. Accordingly, display advertising is a perfect way to attract new potential customers who are not yet familiar with your product/service to your website.