Do you sell your products online through your website or webshop? Most of your sales will then come from Google Shopping. Is this not the case now? Then read on. Stars of the Net can tell you exactly how to get the most out of Google Shopping.
When you search Google for specific products, you’ll find pictures of those products with the prices. Typically, they appear at the top of the page above Google Ads search results, or to the right of the search results, as you can see in the example. However, anyone who buys specific products online may find them. When you click on one of the products, you will take directly to the product page of one of the advertisers.
You must have physical products on your website with an image and price to advertise on Google Shopping. In addition, each product must have its page. This means that this way of advertising is ideal for webshops. These are mainly web stores that sell products to consumers or business end-users. You may have a section on your website where customers can buy your product directly. Your website is therefore eligible for Google shopping.
If you sell physical products at a fixed price per product, advertising on Google Shopping is a must. Of course, advertising on Google with text works but customers feel more attracted by an image. They can see immediately if this was about the product they were looking for. The customer already knows if the product is affordable before clicking on it. If someone clicks on your product, they are likely looking for your specific product. And the intention is to buy it immediately.
Advertising on Google Shopping is automated. Several things must be set up first. First of all, “feeds” must be extracted from your website. These feeds contain information about the products offered on your site. For example, the name of the product, the price and the URL on which the product can be found. As the products on your site may change, these feeds need to be updated regularly. This can be set automatically.
In addition, you will need to create a Merchant Center account. You link the feeds to this. In the Merchant Center account, Google checks all product data for accuracy, so you can see if there are any errors in the feed or if some products are missing data.
The Merchant Center account will then be linked back to your Google Ads account from where you manage the campaigns, set the targeting and execute your bid strategy. It is much work to connect and organise everything. But once this has happened, much information is automatically read from your website into the ads, such as images, price et cetera. So you don’t have to enter them manually.
Our experience is that when selling physical products online, Google Shopping gives the highest revenue of all forms of digital marketing, even more than Google Ads. Once you get enough traffic, you can arrange it yourself so that you can simply determine the relationship between advertising costs and sales. For example, if you want to have 20 euro advertising costs for 1 euro sales. Then this, although with a small margin, is just to be set up. Of course, the size of your market and the strength of the competition determine the maximum turnover in this respect but the ratio between costs and sales is very manageable. This makes it possible to set up your Google Shopping campaigns so that you always get the proper return on your Google Shopping campaigns.
At Stars of the Net, we are specialised in Google Shopping. That’s why we can set up Google Shopping from start to finish for every webshop or partial webshop. We only need the login details of the backend of your website and from there, we arrange everything ourselves. So you don’t have to provide product information or feeds yourself and we’ll create the Merchant Center account for you if you don’t already have it.
When we have set up everything and the ads on Google are visible, we will optimise everything. We use algorithms to predict your potential customers’ search and purchase behaviour. As a result, This automatically adjusts the bids and targets the right potential buyers That way, we get the maximum return from Google Shopping.
We want to know the ratio you want to get between shopping and sales from your website. We will make sure that we achieve as much revenue as possible with the budget you want to make available if we know this. With the algorithms we use for this, we can guarantee that we get much more from your Shopping campaigns than any other. Are you interested in other forms of digital marketing? Then go back to the homepage.
Stars of the Net B.V.
Aphroditestraat 7
5047 TW Tilburg
Telefoon: 085-130 70 90
Email: info@starsofthenet.com
