You have a website and visitors are coming up here, but we don’t just want visitors, we want customers. On average, 98% of visitors on a commercial website do not become customers and leave the website without “converting”. However, these people were often interested in some way. What happened? Did they get distracted? Do they want to think about it? Or did they want to look at a competitor? We would like to convince them to become a 98% customer. We do this through Remarketing or Retargeting.
With Remarketing, you can only advertise to people who have interacted with your website or social media profile. With Remarketing, you can only advertise to people who have interacted with your website or social media profile. This is a limited group of people where you know that interest is high, therefore Remarketing is very effective and yet very cost-efficient. You have already invested in this group of people. With Remarketing you make sure that you are always under the attention of a small group of very interested people. This includes “lead nurturing” such as our Marketing Automation service.
Remarketing ensures that all computers from your website or social media profile that has been visited are listed. You can determine everything very precisely. For example, only people who have visited a particular page or clicked a specific button will be listed. You can then use the Google display network or Facebook to show these people ads specifically aimed at them. For example, if someone on your website has searched for a particular service, you can only deliver these people ads about this service. You can also decide on which websites they will see these ads on. You can also create different lists for different groups of leads.
Remarketing is suitable for webshops among others. According to Google’s figures, an average buyer visits 2 to 4 different websites and leaves an average of 70% of his shopping cart without charging. Dynamic Remarketing allows you to show people who have searched for a particular product on various websites they visit every day. For this, we will use Dynamic Remarketing.
Remarketing is particularly suitable for B-to-B companies with a long-term sales process. Often there is still much investment in leads in the sales process to make them a customer. With Remarketing you can seduce these leads with more information about your business. With positive reviews from other customers. And with more and more USPs to “educate”, “nurture” and motivate them to become customers. Sales assistants will experience this, that they will have to spend much less time behind leads, and potential customers will come to them more. The authorities can, in any case, not be forgotten. We can ensure that your ad comes on their screen several times a day if desired. This will also give your company a much more classic look.
There are few companies where all customers decide at 1 point whether they want to purchase a product or service. Remarketing keeps you in the mind of the customer as a company. With a relevant message at that time in the customer’s thinking process. This dramatically increases the return on existing marketing and sales. In addition, because you focus on a particular group that has already shown interest in your product or service, Remarketing is very cheap and very effective. It therefore has an average amount of ROI of all marketing resources that can be deployed.
Stars of the Net always ensures the most accurate targeting possible. So only the suitable ads for the right potential customers at the right time. As a result, the costs are low and the return on investment is high. We create very complex Remarketing campaigns with many different target group lists and ads. We also approach each step in the “customer journey” differently. Read more about this on the homepage.