WhatsApp Business: essential for entrepreneurs

In the past, everyone was shown the same advertisement on television, but nowadays, that no longer works. The marketing is increasingly going to the small scale, aimed at a specific person or group of people. SEA and SEO are of course very important here, but social media is also important and especially Whatsapp is very suitable for personal speaking to customers. After all, Whatsapp has 12.5 million users in the Netherlands in 2022 of which 9.8 million are daily users and worldwide there are more than a billion users. Read here what is indispensable to know before you start using Whatsapp Business for business.

What is Whatsapp Business?

Whatsapp business is an app that has been specially developed for companies and organizations that want to communicate with their customers via Whatsapp. It is a modified version of Whatsapp with which you as an entrepreneur can communicate easily and on a personal level with your customers.

So you have to download the app, and it offers useful extras compared to the standard Whatsapp. For example, you can create a profile in the app with your company name, logo, description, address, and contact details. You can also set a so-called ‘away message’ in the app. This is a message that is automatically sent if you are unable to respond. Useful if, for example, you can not chat because you are working. It is also useful to know that you can install the Whatsapp Business app on Android and iOS. Furthermore, it can also be used for your private number.

What can you use it for?

Customers can app you via Whatsapp. This is personal and easily accessible for the customer, and so problems can be solved quickly. However, as with all other social media channels, the customer expects a response within an hour. Of course, it is also possible to use Whatsapp Business to stay in touch with your employees.

Furthermore, you can text your regular customer base when there are interesting promotions. Limit the number of messages to prevent spam. Keep in mind that you must have permission to send a customer a message via Whatsapp, therefore this only works with regular customers and stimulates loyalty.