YouTube is the perfect channel for intensive contact with your potential customers. The significant advantage of advertising on YouTube, it’s still very cheap. At YouTube, you only pay if people are interested in your company. For just a “view”, you don’t pay anything. Only when people watch your video for more than 30 seconds or click on your website will you pay for it. In addition to several large companies, only a few parties advertise on YouTube. As a result, there is still little competition, and you pay a low amount per click.
Stars of the Net can “target your target group very accurately”. This will only show your video to people with particular interests or in a specific region. So no advertising money is lost.